PRIVACY POLICY – STYLEIN
Last updated: April 16, 2024
INTRODUCTION
Stylein respects the privacy of our users and is based on the European Union Regulation General Data Protection (GDPR) (EU) 2016/679. Detailed information about GDPR is found on their official website: https://ec.europa.eu/info/law/law-topic/data-protection_en. This Privacy Policy applies to www.stylein.com, including its online store hosted by Shopify Inc and our use of related platforms, social media, applications and software systems we operate as well as your calls, emails, or other communications with Stylein. We as a company are working to secure and keep your integrity and personal data safe when using our digital platforms and our website.
We reserve the right to make changes to these policies at any time and for any reason as required to keep current with rules and regulations, new technologies, and security standards. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. To stay informed of the latest updates, please review this Privacy Policy periodically, to ensure that you are getting all correct and updated information. By continued use of our Sites after the last updated date you will be deemed to have accepted any changes in any revised Privacy Policy.
By accessing our sites on any mobile phone, computer, tablet or other devices, making a purchase from Stylein.com, or otherwise interacting with Stylein, you agree to the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Sites or otherwise share personal information with Stylein.
Stylein AB
Hökensgata 5
116 46 Stockholm
Sweden
Company register: Bolagsverket/Swedish Company Registration Office
Company registration number: 556715-8729
VAT registration number: SE556715872901
WHICH DATA WE STORE AND HOW WE USE IT
Stylein AB collects customer personal data in order to deliver a smooth, safe and efficient service and customized experience for customers. This information may include your name, delivery and billing address, email address, contact numbers, birthday number and specific purchase details.
Collection of your information through our Sites includes:
- Personal data
Includes all personal information that you provide us with when you register or choose to participate on our Sites. Such as your name, email address, shipping address, billing address, telephone number, and demographic information as your age, gender, hometown, interests, and any other information.
You have no obligations to provide us with personal information of any kind, however your refusal may prevent you from using certain features of the Sites.
- Financial data
Includes financial information related to your payment method, such as valid credit card number, card brand and expiration date, that we may collect when you place an order, return it, exchange or make a purchase on our sites.
We store limited, if any, financial information that we collect. Otherwise, all financial information is transferred and stored by our current payment processors, Shopify Payments and Swish and you are encouraged to review their privacy policy and contact them directly for responses to your questions.
- Browsing and device data
This includes information our server collect automatically when you access our Sites with any of your devices, such as your IP or MAC address or other device identifier and collects information about your location, your browser or computer, pages and content that you may visit on our Website including what you click on, country and city from which you access the Website, time and date of your visit, web pages from which you linked from and pages you have viewed directly before and after accessing our Website.
- Social media data
User information from social media sites, such as Facebook, Instagram, Pinterest, etc, including your social media username, location, your name, gender, birth date, email address, profile picture, and public data for contacts, if you connect your account to such social media.
- Third-party data
Information about you from third parties, such as other users utilizing our e-gift card offerings, advertising networks, media monitoring companies, and publicly available sources.
- Derivative data
Inferences we may draw about you based on the information we collect, such as your location based on your IP address or products you might like to purchase based on your browsing history on the Sites.
See more information on why below.
We collect data for the following reasons:
- To manage and fulfill order, purchases, payments and other transactions related to the Sites.
- Create and manage your profiles and account
- Message or email you regarding your account or order
- Notify you on restocked items
- Respond to customer service requests, comments and suggestions
- Offer new products, services, mobile applications or recommendations
- Analyze usage and trends to improve a user-friendly experience
- Be able to request feedback and contact you about your use of the Sites
- Deliver discounts, newsletters and other information regarding promotions
- Personalize your advertisement by generating a profile based on your personal interests, preferences, purchasing and browsing histories
- Manage internal research and development by increasing the efficiency and operation of the Sites. Including repairing any errors affecting the functionality
- Troubleshoot problems and resolve disputes
- Precent, investigate and respond to security incidents and fraudulent transactions and protect against criminal activity
* In order for us to offer you Klarna's payment method, we need to share some of your personal information to Klarna, such as contact and order information, in order for Klarna to evaluate if you can offer their payment methods and to tailor the payment methods for you. The use of these data is governed by applicable data protection laws and Klarnas data protection policy. Read more about Klarnas payment terms here, SEK, NO, FI, DK.
In addition to data collection, we receive your IP address when you browse our website, in order to transfer information that helps us learn about your browser and operating system. This is not connected to any personal information.
WHO CAN ACCESS YOUR PERSONAL DATA?
We will never pass on, sell or swap your data for any purpose to third parties outside the company. Your data may be shared within the Stylein AB. We are also working with consultants, but we do have an agreement which says that the personal data will be protected and handled securely. For more information about who we are working with, please contact Stylein AB.
ON WHAT TERMS ARE WE STORING YOUR PERSONAL DATA?
Regarding the European law, we have collected where and why the information is collected under attachment A.
We store personal data for a maximum of 60 months, with the exception of order data, which may be retained for a longer period of time.
HOW DO WE GET YOUR CONSENT TO USE AND STORE YOUR DATA?
The information collected when placing an order is based on legal requirements. You also have to accept the terms and conditions when you are placing an order at stylein.com.
When you provide your personal information by signing up for our newsletters or contacting our customer service team, you need to give your consent for collecting and using this data for that specific reason only.
When accepting our Terms & Condition and accepting cookies, you agree to the storing of data to improve site experience. If you decline the use of our cookies on our website, no data will be collected for marketing or third-party analytical purposes.
YOUR RIGHT TO WITHDRAW YOUR CONSENT
You have the right to withdraw your consent of any personal data processed by Stylein AB at any time, but if you are in following situations we won’t be able to deliver our service:
You have an ongoing issue with our customer service.
You have placed an order which has not yet been processed and shipped.
You have made a purchase that you want to return.
For all business made, we will keep your personal data in connection to your transaction for bookkeeping purposes.
SECURITY
In order to keep your personal information safe, we take responsible precautions and follow the industry practices to make sure that your information is protected.
Personal data is not transferred to third parties apart from:
Authorities on statutory grounds. We are required to pass on your personal information to third parties when applicable law requires so. For example, sending information to authorities for the sole purpose of tracking criminal activities and/ or protecting public security.
Authorized partners that needs specific information in order to complete your purchase. We transfer data to the following partners:
Logistic partners for delivery
Payment partners for payment
IT partners, with whom we need to run our services, such as hosting partners and customer service software
If you follow and / or interact with Stylein via social media from third parties such as Instagram, Facebook, YouTube or Pinterest, the information provided will also be covered by third party personal data management and confidentiality.
COOKIES
We use cookies when you visit our site. There are four main types of cookies – how and why we use them is listed below:
Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to cart”.
Site analytics cookies – these cookies allow us to measure and analyze how our customers use the site, to improve both its functionality and your shopping experience.
Customer preference cookies – when you are browsing or shopping on Stylein.com, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as smooth as possible, and more personal to you.
Targeting or advertising cookies – these cookies are used to deliver ads relevant to you online and on your social media channels. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
By using our site, and accepting our cookie policy you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you decline the use of our cookies on our website, no data will be collected for marketing or third-party analytical purposes. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at:
https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/
Changes of our privacy policy can be made with an “edit page date”. In the future this will be published on this page and/or our terms & conditions page. If any urgent information needs to reach out, we will contact you directly by email.
ATTACHMENT.A
Below is a specification of the reasons for us to store customer data. All data is saved for 60 months with the exception of order data, which may be retained for a longer period of time.
1. Placing an order
1.1 Purpose of data collection
Delivery of ordered product/service
Handling of payment (including analyzing what payment methods should be offered and performance of credit checks)
Collecting the customer’s address from external sources
Handling of returns
Bookkeeping purposes
1.2 Types of personal data
Name.
Contact information (address, email, phone number)
Payment information (method of payment, transaction time)
Order information, for example products ordered
2. Handling of customer support tickets
2.1 Purpose of data collection
Communication with the customer and responding to incoming requests via email and social media
Determine the customer’s identity
IP address, GeoIP, Shopping Cart and browser information to help assist with technical issues on the website (*only stored when contact is made through our contact/ application form online)
Handling of complaints, returns and support requests
2.2 Types of personal data
The email address used for the contact
The correspondence between the customer and our customer care
IP address, GeoIP, Shopping Cart and browser information to help assist with technical issues on the website (*only stored when contact is made through our contact/ application form online)
3. Newsletter
3.1 Purpose of data collection
Inform customers regarding news, discounts, event invitations, gifts or other marketing.
3.2 Types of personal data
Email address
Name, address, phone number
Order information
Web Analytics
4.1 Purpose of data collection
Give customers a user-friendly experience
4.2 Types of personal data:
IP address
Geographic position
Time zone
Web browser
5.1 Social media
Do you follow and / or interact with Stylein via third party social media such as Facebook, Instagram, Youtube, Snapchat or Pinterest, information provided will also be covered by third party personal data management and confidentiality.
